Writing & Content Strategy
A sample of 10 articles for The New York Times
Sept. 16, 2021
When a meter maid car is out overnight, it’s people’s time to vent their frustrations.
Sept. 3, 2020
Autos worth $500 or less have competed for 15 years in a circus-like race called 24 Hours of Lemons.
Aug. 6, 2020
Mike Radenbaugh dreamed up Rad Power Bikes over a decade ago in his family’s garage.
April 11, 2019
A racetrack veteran compares the Self Racing Cars contest in California to hot-rod modders of old.
Nov. 7, 2019
As an industry begins to sprout, Kiwi Campus and Nuro, two start-ups, are dreaming up new ways to deliver groceries and lunch.
January 24, 2019
State leaders search for solutions to make electric vehicles accessible to low-income Californians.
Aug. 2, 2018
A hospital conference room is an unlikely place to assess a budding transportation revolution.
Sept. 28, 2012
The 2012 Model S defies the notion that electric cars are range-limited conveyances.
Oct. 14, 2011
Do-it-yourselfers look for ways to make the new electric car even better.
Oct. 24, 2007
Combining gasoline and electric motors in a car seems like a miracle of automotive wizardry of the 21st century, but the origins date to the end of the 19th.
Additional writing for BusinessWeek, Electrek, HybridCars.com, Inside EVs, KQED-Public Television, Mother Earth New, Media Village, MIT Technology Review, PluginCars.com, Popular Mechanics, Sierra Club, Society of Automotive Engineering, and Yahoo Autos.
Content Strategy
Publisher and editor-in-chief of the e-commerce company’s auto-enthusiast and DIY website. Berman leads a 15-member team of writers, editors, producers, and tech developers.
Foundational content and editorial strategist for 360 Reviews by U.S. News & World Report, a new brand. The site evaluates products and services from multiple, diverse vantage points. Writing for inaugural categories, including DNA testing, home security systems, and nursing homes.
HybridCars.com
Founder, editor, and publisher of the web’s top-ranked consumer site for eco-friendly cars. The site was acquired in 2010.
PeopleSoft.com (Oracle)
Manager of the web producers group, which published the public, intranet, and sales extranet for the enterprise software giant. Developed tools that became the company’s largest source of sales leads while supporting online resources for the sales organization.
- AAA’s Innovation Lab (regarding autonomous vehicles)
Canvas (Ford’s car subscription service)
- Ground Truth Autonomy (sponsored by Argo.AI)
- Roadster (a commerce platform for car buying).
- Volkswagen (for training mainstream media about electric cars)
Additional blogging and content strategy for:
